In the Super Bowl American football championship final, we are interested not in the game itself but in the commercials during the break. High-budget videos are specially created for this game, particularly by car manufacturers.
This year, car ads in Super Bowl 2022 were especially interesting, and there were plenty. For reference, a 30-second clip during the match break costs $5 million. We have selected the coolest clips.
BMW
The electric crossover BMW iX is advertised by Arnold Schwarzenegger and Salma Hayek, who play the Greek gods Zeus and Hera.
Kia
In the ad for Kia EV6, they showed a cute robot puppy.
Chevrolet
The Chevrolet Silverado pickup is advertised by a cat that thinks it’s a dog.
General Motors
The General Motors ad resurrected Doctor Evil from the Austin Powers movies.
Toyota
Toyota prepared as many as two videos. In one, the new Tundra pickup is advertised by stars with the same last name: Tommy Lee Jones, Rashida Jones, and Leslie Jones.
The second video described Paralympic champion Brian McKeever.
Nissan
The Nissan Z sports car ad is filled with explosions and chases and also features many Hollywood stars – Eugene Levy, Dave Bautista, Brie Larson, Danai Gurira, and Catherine O’Hara.