In 2021, Ukrainian wealthy buyers purchased luxury SUVs worth hundreds of millions of dollars. And what’s most remarkable, it was the off-road models of luxury brands that allowed them to significantly increase sales in Ukraine, as analytics from TopGir show.
However, there is nothing surprising about this – crossover popularity is observed in absolutely all segments, from the cheapest cars to the most expensive ones. The difference is that budget crossovers cost 15-20 thousand dollars, while luxury ones cost 400-800 thousand dollars! And there are not dozens but hundreds of the latter in Ukraine. And that’s just for one year…
For example, let’s take Aston Martin. This British brand has never been widely popular, much like Lamborghini, which eventually ‘left’ the Ukrainian market due to low demand. But with the advent of ‘off-road’ sports and luxury cars, the situation has changed dramatically. The lion’s share of sales for the favorite brand of agent 007 in Ukraine now consists of crossovers, namely the Aston Martin DBX model.
In 2021, 8 such cars were sold, which, by the way, are included in the ranking of the most expensive crossovers in the world. The price is from 7 million hryvnias. In total, Ukrainians bought 13 Astons – more than half were the off-road model.
And now to the specific numbers. Here’s which crossovers (in the top segment) and in what quantity were sold in Ukraine in 2021 (meaning they were first registered). Note – various ‘ordinary’ Mercedes GLs, etc., are not considered (except for Porsche Cayenne, as registration statistics cannot distinguish which are ‘ordinary’ and which are not). And if about BMW, Audi, and Mercedes – only performance models. Also note that the ranking includes both used and new cars:
Statistics of sales of sports and luxury crossovers in Ukraine for 2021
- Aston Martin DBX – 8 units
- Audi SQ8 – 158
- Bentley Bentayga – 25
- BMW X5 M – 34
- BMW X6 M – 52
- BMW Alpina XB7 – 11
- Lamborghini Urus – 11
- Maserati Levante – 49
- Mercedes G63 AMG – 156
- Mercedes Brabus G800 – 1
- Mercedes GL 63 AMG – 2
- Mercedes GLE 53 AMG – 182
- Mercedes GLE 63 and 63 S – 30
- Mercedes Maybach GLS 600 – 51
- Porsche Cayenne – 676
- Rolls-Royce Cullinan – 8
- Tesla Model X – 227
We also recommend taking a look at the most expensive cars in Ukraine for 2021.