by The British car dealer Dick Lovett conducted an interesting study. He determined which cars are popular on TikTok. It turned out that there are very few popular crossovers or exotic supercars among them.
Dick Lovett analyzed the number of video views with different car brands and models. He searched for videos by hashtags.
It was revealed that the BMW brand is the most popular on TikTok – videos with cars of the German brand have garnered a total of 22 billion views. In second place is Audi (9.3 billion views), and in third place is Jaguar (6 billion).
The most popular car brands on TikTok:
- BMW – 22 billion views;
- Audi – 9.3 billion;
- Jaguar – 6 billion;
- Porsche – 4 billion;
- Ferrari – 3.5 billion;
- Land Rover – 1.8 billion;
- Mini – 1.2 billion;
- Aston Martin – 394 million.
Among the models, the undisputed leader is the Audi TT with 5.5 billion views. Next, with a significant lag, come the BMW M3 (980 million) and third is the BMW M2 (964.6 million).
The most popular cars on TikTok:
- Audi TT – 5.5 billion views;
- BMW M3 – 980 million;
- BMW M2 – 964.6 million;
- Audi A4 – 879.6 million;
- BMW X1 – 826.4 million;
- Audi R8 – 736.3 million;
- BMW M5 – 736 million;
- BMW iX – 473 million;
- Jaguar XE – 457.2 million;
- Audi RS6 – 385.6 million.
