A person always believes that someone else’s pocket is wider and has more money. This might also seem true for many car manufacturers, especially when talking about premium and luxury brands like Bentley and the advanced Tesla. But in reality, this is not always the case.
So, according to the latest research, each car sold brings Bentley a loss of 17,000 euros! Why is that? As stated in the report, the reason is the large investments by the British brand in the development of hybrid and electric systems.
Elon Musk is not in the black either. From each Tesla electric car sold, it not only earns nothing but actually loses – negative 11,000 euros.
The report also states that the Jaguar Land Rover group earns about 800 euros from each car.
Speaking about leaders among car manufacturers, the most earnings per car sold are from brands like:
Porsche – 17,000 euros (the best indicator among German brands)
Audi, BMW, Mercedes-Benz – 9,000 euros
Maserati – 5,000 euros
Do you want to know which car manufacturer earns the most from sales? The answer is – Ferrari earns 69,000 euros from each car sold! This is the best indicator in the auto industry.
Recall that last year a similar study was conducted by the Bloomberg agency. According to its data, Porsche earns 17,250 dollars from each car sold, and Ferrari – 90,000.