by New Limited Edition Timepiece from Lancia
The legendary automotive brand Lancia, once a force in motorsport and then in the shadows for many years, is showing signs of a revival. Alongside its return to the rally arena and the revival of the HF Integrale name, the brand has decided to mark this moment by releasing an exclusive watch in collaboration with Eberhard & Co.
Key Details of the Collection
Simple and Elegant Design
The watch created under the car brand stands out with a pleasing simplicity, which is perhaps its greatest strength. The stainless steel case has a diameter of 41 mm and a thickness of just 10.45 mm. It runs on the self-winding Selita SW200-1 11½ movement.
Water resistance is rated at 50 meters, meaning it will withstand splashes, rain, and light swimming, but is not intended for diving or prolonged immersion.
Distinctive Elements and Options
Undoubtedly, the main accent is the slanted HF logo, but the red details on the second hand also catch the eye. Buyers will be offered the watch with a dial in blue, white, or black with a “sunburst” effect. The case back features the Lancia logo and a serial number. The watch can be purchased with a vintage-style leather strap with red stitching or with a stainless steel bracelet.
Historical Context of the Collaboration
Eberhard & Co. has been in existence for over 135 years, making it 16 years older than Lancia itself. The new watch was unveiled several months ago, but sales have only just begun. Each dial variant is limited to 120 pieces, and availability is restricted to selected authorized Eberhard & Co. retailers. The price starts from 1,980 euros.
The Return of HF to the Roads
Earlier this year, Lancia brought the HF badge back to the roads in the form of a new “hot” version of the Ypsilon. This new model is equipped with a 276 hp electric motor, allowing it to accelerate from 0 to 100 km/h in 5.6 seconds. While this newcomer is far from iconic models like the Delta HF Integrale, it is undoubtedly a step in the right direction for a brand trying to reclaim its former glory.
This watch collectible seems to be part of a broader Lancia strategy to revive its image by honoring its heritage. The limited production run and collaboration with a watch house that has its own long history underscore the desire to position itself not just as a car manufacturer, but as a brand associated with a certain lifestyle and history. In a world where many automakers release merchandise, such a step appears more deliberate and aimed at true brand enthusiasts.
