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Laughter and Sin: The Designer of VAZ-2110 Criticized the Appearance of Modern Cars en

The author of the VAZ-2110 sedan believes that many car brands are now creating hypertrophied models, while the classic style of the 20th century is gaining popularity among consumers. Whether he considers his creation to be such is a rhetorical question.

Former VAZ designer Vladimir Yartsev believes that the classic style will soon become popular again. Yartsev compared the design of modern cars to plastic cosmetology — according to the creator of the “ten”, this trend will soon pass, just as the trend for “pumped lips and buttocks” did. At the same time, he called the design of the new “Niva” or UAZ Patriot “understandable and not ugly”.

Furthermore, Yartsev noted the impact of the coronavirus on public tastes. In his opinion, due to the pandemic and its accompanying difficulties and losses, people have matured and become less receptive to anything grotesque and loud. Instead, Yartsev added, society is returning to its roots, namely, the classic design of the past century.

Laughter and sin? On one hand, yes, but on the other hand – is there a grain of truth in his words… or not?

TJ, based on materials from Autobroker

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