Continuing the Stripe Tradition
Last year at the Spring Fest event, Dodge presented a customized Charger Daytona with matte black stripes, red pinstriping, and Fratzog logos. These stripes later debuted on the production electric vehicle, and now they have reached the gasoline-powered Charger R/T and Scat Pack versions. Their cost is $1,695, which is $445 more expensive than on the Charger Daytona.
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This price difference seems odd, but the full-length body stripes feature red pinstriping as well as an inner section with a repeating Fratzog logo pattern. The stripes are compatible with both glass and steel roofs, but the first option looks significantly more interesting, as passengers can see the Fratzog pattern from inside the car.
New Graphic Solutions
In addition to the stripes, Dodge announced a new hood graphic in “Satin Black” color for $395. This is an affordable and sporty addition that highlights the Charger’s powerful hood sculpting and extends to the unique hood scoop of the Sixpack model.
The Beginning of a Major Customization Program
Although the additions are small, Dodge CEO Matt McAllear stated:
This is just the beginning of what owners can expect when it comes to customizing the all-new Charger with the Sixpack engine.
He added that enthusiasts want personalization options, and this is “just the start of ramping up customization for the Sixpack.” The company did not go into details but noted that owners will be able to get “body-side graphics, a cat-back exhaust system for increased performance, bright pedal pads, and much more.” It is also worth noting that the company offers Blacktop packages, as well as Carbon and Suede packages.
Specifications and Prices
Recall that the 2026 model year Charger R/T starts at a price of $49,995 and is equipped with a twin-turbocharged 3.0-liter inline-six engine producing 420 hp and 634 Nm of torque.
Customers can also purchase the Charger Scat Pack for $54,995, which features an upgraded engine with 550 hp and 719 Nm of torque. This allows the model to accelerate from 0 to 60 mph in 3.9 seconds, reaching a top speed of 177 mph.
The presented personalization options, despite their seemingly small number at first glance, are an important signal to the market. Dodge traditionally heavily relies on customization culture and connection with its enthusiast audience. The introduction of elements such as stripes with an inner pattern visible through the glass roof indicates a desire to create not just vehicles, but emotional products with unique character. This step may be an attempt to compensate for the transition to new power units while preserving the feeling of a “connoisseur’s car” that has always been inherent to the brand. The success of this strategy will largely depend on how quickly and qualitatively the company expands the list of available accessories, especially in the performance segment.