by Extreme Aerodynamics
Alfa Romeo decided to make the already incredible Giulia Quadrifoglio even more dramatic by adding carbon fiber and an unusual collaboration story with sailing. The result is the Giulia Quadrifoglio Luna Rossa – a limited series of only 10 cars, created to promote the new Bottegafuorisere personalization division.
The key change was aerodynamics. The manufacturer claims this is the most aerodynamically effective Quadrifoglio in history. The front bumper received carbon ‘canards,’ the underbody got new profiles to create a suction effect, the side skirts seal the airflow, and the rear spoiler resembles elements of an America’s Cup yacht.
It is inspired by the hydrofoils of the Luna Rossa racing yacht, flipped upside down to create downforce instead of lift. The result is about 140 kg of downforce at 300 km/h, which is approximately five times more than a standard Giulia Quadrifoglio.
Power and Sound
The heart of the car remains the familiar bi-turbo 2.9-liter V6, producing 513 hp in standard configuration, but capable of delivering over 600 hp after a simple chip tuning.
A mechanical limited-slip differential provides precise behavior without the need for all-wheel drive, and the louder Akrapovic exhaust system will prevent this model from being confused with a diesel Giulia with a body kit. The idea is not to change the car’s character but to sharpen it: more grip, stability, and confidence at prohibitively high speeds.
Stylistic Solutions
Next come the design ‘enhancements,’ and this is where the concept, in some opinions, may raise questions. The paint is a smart iridescent gray color, inspired by the color of the Luna Rossa yacht that participated in the 37th America’s Cup in Barcelona in 2024. It looks great and technological.
However, the black section of the hood and the red stripe on the doors with the Luna Rossa inscription may not appeal to everyone, and the wheels raise particular questions. It creates the impression that they were once completely red, but someone drove the car for 10 years without ever washing off the brake dust.
Interior with Nautical Motifs
The interior situation improves. The carbon fiber Sparco bucket seats are upholstered in a material that imitates the life jackets of the yacht’s crew. A thin slice of the actual Luna Rossa sail is even embedded into the dashboard. Although the dashboard architecture remains the same, nearly a decade old and in need of an update – this will happen when Alfa replaces the Giulia in 2027.
Limited Availability
Although the price is not disclosed, all 10 cars are already sold. It is unclear whether they will be available in the UK or the USA. Perhaps the news of this project will inspire future Alfa owners to turn to the Bottegafuorisere department to create more special Quadrifoglio versions. What would yours be like?
This project clearly demonstrates the trend of automakers creating exclusive, quickly sold-out models that serve both as halo cars for the brand and as a testing ground for new ideas. Collaboration with a team from elite sailing not only gives the car a unique story but also highlights its technological component, borrowed from an environment where aerodynamics and efficiency are crucial. The fact of the instant sale of all units even before official releases indicates a lively demand for high-quality, emotional, and limited cars in an era when the market is increasingly leaning towards electrification and unification.
