by Tesla Launches Budget Model 3 Standard for Europe
Tesla has introduced a simplified and cheaper version of the Model 3 Standard for the European market. This step is aimed at stimulating sales, which have recently declined. The new base model appeared in Europe several months after its debut in the USA.
The main characteristics of the new model are:
Unexpected “Luxury” for European Buyers
Interestingly, the European version of the budget Model 3 Standard received one element that US buyers are deprived of. It’s about a regular FM radio. In the USA, this option is available only for Premium and higher versions, which is explained by the company’s desire to save costs.
According to a 2023 study, abandoning the radio module allows Tesla to save approximately $50–70 on each car, as there is no longer a need to shield radio waves from interference created by electric motors.
Technical Features and Compromises
The European Model 3 Standard (price in Germany is 36,990 euros) technically follows the American model. It is equipped with a smaller battery compared to the 44,990-euro Premium version, which reduces the WLTP range from 466 miles (750 km) to 332 miles (534 km). The acceleration time to 100 km/h is 6.2 seconds instead of 5.2 seconds.
The car also lacks a number of options available in more expensive trims:
- Alloy wheels have been replaced with 18-inch steel wheels with plastic hubcaps.
- It lacks ambient lighting, a touchscreen for rear passengers, an electrically adjustable steering column, and heated rear seats.
- Seat upholstery is made of simpler fabric.
- The audio system has 7 speakers instead of 9.
Changes in the Chassis and Other Details
Another important change concerns the chassis. The base Tesla is equipped with conventional passive shock absorbers, while the Premium version received more complex frequency-dependent shock absorbers that provide a smoother ride.
Unlike other simplifications, the Model 3 Standard retains the panoramic glass roof. The Model Y Standard also has this feature, but Tesla covers it from the inside, reminding buyers of their budget choice. The base Model Y, which also lacks front and rear LED light strips and alloy wheels, is already available in the UK (from £41,990) and the EU. Currently, the Model 3 Standard is not sold in the UK.
The launch of budget versions is part of Tesla’s strategy to increase market share in conditions of intensified competition. The company is betting on affordability, making conscious compromises in equipment. This allows it to attract new categories of customers for whom the brand’s electric cars were previously too expensive. The presence of FM radio only in European versions may be related to local regulatory requirements or market demand specifics. Such differentiation of offerings for different regions is becoming an increasingly common practice among automakers.
