Subaru Explores Demand for Manual Transmissions in SUVs
Currently, a manual transmission at Subaru is only available for the WRX and BRZ models, while the entire rest of the model range has switched to automatic transmissions. This change has been noticeable for a brand long associated with reliable all-wheel-drive vehicles and with loyal enthusiasts. However, the situation may change, as Subaru appears to be exploring the possibility of bringing back a manual transmission for its SUVs.
Recently, many Subaru owners in the USA received an invitation to participate in a survey from the brand. One question sparked particular interest: “Would you consider purchasing an SUV with a manual transmission in the future?” The answers ranged from “Definitely yes” to “Definitely no.”
Survey Mentions Outback Wilderness
A screenshot of this question was published on the relevant subreddit. Another user shared an image of a similar query from their survey, which was more specific. It asked: “If a manual transmission were available, how interested would you be in this option for your Outback Wilderness?”
Subaru hasn’t sold an SUV with a manual transmission since 2023, the last such model being the Crosstrek. It’s been over a decade since the Outback was last offered with a “stick,” so the return of this option in the near future would be a surprise.
From Survey to Production – A Long Road
A survey like this is an important first step in exploring customer demand, but it is by no means confirmation that Subaru will implement such an option. While some existing owners and enthusiasts might support the idea, the company likely needs to be convinced that regular buyers are also interested in a manual transmission, especially for a vehicle like the Outback. Otherwise, justifying the development costs could prove to be a difficult task.
The question of bringing back manual transmissions in a world dominated by automatics is often raised by enthusiasts, but market reality remains harsh. Subaru’s decision to conduct a survey indicates that the brand does not want to close this topic definitively and is trying to understand if there is a sufficiently large niche for such vehicles. The success of similar initiatives depends not only on vocal supporters of “three pedals” but also on the overall readiness of the market to support additional variability, which entails logistical and production complexities for the manufacturer.