In 2025, Europe definitively confirmed its status as a leader in electric transformation (if we don’t count China). On average, every fourth new car on the continent is electric, but the difference between countries is enormous: from almost 97% in Norway to less than 10% in Bulgaria. Demand for BEVs is growing, but not at the same pace as before — the reduction of subsidies, the increased cost of new cars, and the uneven charging infrastructure have played their role. Against this background, plug-in hybrids added 32%, and classic HEVs became the most popular powertrain in Europe — about 35% of the market.
Scandinavian countries remain the absolute champions of electrification, where Norway has virtually already fully transitioned to EVs. Denmark, Sweden, and Finland also have a majority of electric cars among new registrations. Meanwhile, Poland, the Czech Republic, and the Baltic countries became the main surprises of 2025: BEV registrations are growing manifold, and PHEVs show record dynamics. Lithuania, Latvia, and Iceland saw a breakthrough of 30–100% due to the low base effect. In Germany, over 380 thousand electric cars and 217 thousand PHEVs were sold, although the cancellation of subsidies shifted demand towards hybrids. France, however, experienced the opposite effect: new “eco-bonus” rules reduced sales of imported models and pulled the market down. Italy and Spain have finally entered a growth phase — first hybrids, then PHEVs, and now BEVs.
Who is losing, who is winning — and where does Ukraine stand
In Bulgaria, Slovakia, Croatia, partly in Hungary and Greece, electric cars still do not reach 10% of the market. The reasons are classic: low incomes, expensive credit, and slow infrastructure. Meanwhile, Tesla lost its position in Europe and ended up only in 18th place, conceding to Volkswagen Group (2.65 million EVs), Stellantis, BMW, and the French. Chinese brands are actively pushing with price and equipment. The year 2025 showed that the electric market is maturing: explosive growth is decreasing, but the geography of countries that have finally switched on the “electric mode” is expanding.
For Ukraine, this trend is very indicative: our market reacts in the same way — when incentives and infrastructure appear, electric cars grow quickly; when the rules change, the market restructures instantly.