Chrysler is preparing three new crossovers by 2030
Stellantis, during its Investor Day, announced plans to significantly expand the Chrysler model lineup. In particular, by 2030, three new crossovers will join the popular Pacifica minivan, allowing the brand’s lineup to quadruple.
Currently, the manufacturer is not revealing many details but has confirmed the names of the future models: Airflow, Arrow, and Arrow Cross. They are positioned as “design-value” crossovers that will offer “multi-energy options for freedom of choice.”
The first to arrive will be the Airflow — a mid-size crossover built on the new STLA One platform. The Arrow and Arrow Cross models will come later and will be based on “proven platforms from Europe.”
Affordability as a Key Strategy
Most notably, Chrysler is betting on affordability. The company hinted that one of the future models will cost between $25,000 and $30,000. This is a significant shift, as the 2027 Pacifica starts at $41,495, and the brand last offered a truly affordable car ten years ago when the model 200 was discontinued.
All three new crossovers will be positioned below the popular minivan. This expansion is expected to increase Chrysler’s annual sales to approximately 225,000 units, nearly 60% more than current figures.
New Brand Philosophy
As part of the update, Chrysler will focus on creating practical, reliable, and comfortable vehicles designed for everyday life. The brand promises to be “obsessively functional, beautifully practical, methodically efficient, and durable.”
During the presentation, Tim Kuniskis stated that Stellantis “absolutely” needs Chrysler and noted that updated versions of the Pacifica will join the new models. This is important, as recent rumors pointed to a possible production version of the Grizzly Peak concept.
“We absolutely need Chrysler,” Tim Kuniskis said during the presentation.
Thus, Chrysler is taking a bold step toward the mass consumer, offering not only premium minivans but also affordable crossovers. This could be the key to reviving the brand in the American market, where it has been gradually losing ground in recent years. It is worth noting that the focus on the price segment under $30,000 will allow Chrysler to compete with giants like Toyota and Honda, which dominate this niche. At the same time, the use of European platforms for the Arrow and Arrow Cross may indicate Stellantis’s global approach to model unification, which will reduce development and production costs. If Chrysler can maintain a balance between affordability and quality, this could mark the beginning of a new era for the legendary American brand.