by Tesla’s Innovative Updates and New Challenges
Tesla pioneered the implementation of over-the-air software updates, which allow adding new features without the need to visit service centers. This distinguished the brand, positioning its cars as technological products capable of evolving even after leaving the factory.
New Content Sparks Controversy
However, the company’s latest update has sparked mixed reactions. It replaces the standard car image on the display with an animation of a motorcycle from the film “Tron: Ares.” This change is viewed by some owners as in-cabin advertising, causing outrage.
Update Details
The update concerns the central display of the Model 3, Model Y, and Cybertruck. The usual Tesla image has been replaced with a “Tron”-style motorcycle that leaves a trail of red light. To activate the animation, one needs to enter the App Launcher, open Toybox, and enable the function.
Questions of Collaboration with Disney
This change raises the question of whether Tesla receives compensation from Disney for promoting the film. Previously, Elon Musk criticized Disney for stopping advertising on X and even demanded the firing of its CEO Bob Iger. Furthermore, Tesla removed the Disney+ app from its infotainment system.
The grid has expanded to your Tesla — Tron: Ares update rolling out now — Tesla (@Tesla) October 10, 2025
Evolution of Tesla and Disney Relations
It seems the relationship between Tesla and Disney has improved over the past two years, allowing for such collaboration. If someone had suggested this in 2023, Musk would likely have reacted skeptically. Now, technology and entertainment are intersecting right on the car’s dashboard.
This situation demonstrates how quickly business alliances can change in the modern world, especially when it comes to implementing digital innovations. At the same time, it raises important questions about the balance between entertainment content and advertising in personal spaces, such as a car’s interior. Such steps can affect consumer trust in brands that were previously associated with pure technology without third-party interference.
