Exclusive Ferrari 812 Competizione A Could Set a Record at Auction
If you’ve ever wondered why the ultra-wealthy spend millions building huge Ferrari collections just to get on the manufacturer’s secret VIP list, this Ferrari 812 Competizione A provides a pretty compelling answer. Access to Maranello’s inner circle can pay off handsomely.
Access for the Chosen Few
When the 812 Competizione A was introduced as the convertible version of the most track-focused 812 variant, its production was limited to just 599 units worldwide. Control was so strict that only Ferrari’s highest-level, selected clients received invitations to purchase it.
Prices started at around $700,000, and in less than three years, some examples are now selling for over $2 million, sometimes even more.
What Did $150,000 in Extra Equipment Buy?
Auction house RM Sotheby’s is offering a particularly notable 812 Competizione A this week and estimates it will sell for between $2.5 and $2.8 million. These are serious figures, especially considering the first owner paid $852,420 to configure the car to a very specific and, evidently, lucrative specification.
The exterior is adorned with Rosso Corsa paint with a Nero and Argento Nurburgring racing stripe. The car was configured with nearly $150,000 in optional equipment, including Scuderia shields, Apple CarPlay, red brake calipers, and a stunning set of exposed carbon fiber parts, such as the wheels.
Interior and Mileage
The interior is as striking as the exterior, combining Rosso and Nero Alcantara on the seats and dashboard. Even the trunk is lined with bright red Alcantara. This is probably not the most practical option, but let’s be honest, how many 812 owners use the trunk for anything heavier than a detailing kit? Probably not many.
A key part of this car’s appeal is its limited access. From the outset, it was offered only to Ferrari’s most valued clients, and this particular example has covered only 80 miles (129 km). For anyone who didn’t make it onto Maranello’s preferred list, this is likely the closest substitute to buying a new car.
The Car as an Asset
The Ferrari VIP club may be closed, but the auction catalog is open. The near-zero mileage and already realized seven-figure appreciation place this car in the narrow space between a pristine collectible and an appreciating asset.
Such price dynamics for limited series from renowned automakers, especially Ferrari, underscore how high-end cars are increasingly viewed not only as means of transportation but also as investments. Demand for such unique models with history and exclusive access often outstrips supply, creating a stable market for collectors. The success of this auction could become another indicator of the strength of this niche, yet highly active, segment.