by New Nissan Murano: Sales Problems
The new Nissan Murano, despite its updated design and technical improvements, is facing difficulties in the market. Although sales in the first quarter increased by 84.1% (8,702 units), the car is now accumulating at dealer lots. According to Cox Automotive, Murano’s inventory is sufficient for five months, which is 15% more than in March.
The company has already reduced production by 21% and is offering dealers bonuses of $1,000–2,000 for each unit sold. However, the problems are not limited to just an excess of vehicles. The lack of a hybrid version and the ProPILOT Assist 2.1 system, which is available in the more affordable Rogue model, is causing concern among buyers.
“The majority of Murano clients are middle-aged women who prefer hybrids,” a source reported.
Future of the Model
Nissan admits that it overestimated demand and is now reviewing its strategy. Work on the Murano update for 2028 has been temporarily suspended, and a decision on further actions is expected as early as next month. This could affect not only the fate of the model but also the brand’s positioning in the premium crossover segment.
Interestingly, the Murano, starting at $40,470, is more expensive than the larger Pathfinder, making it less attractive to some buyers. At the same time, the car offers good equipment, but some decisions, such as the lack of a more powerful engine, raise questions.
The situation with the Murano highlights the complexity of competition in the SUV segment. Even with impressive sales growth at the beginning of the year, Nissan will have to find new approaches to maintain its position. Perhaps the company’s next steps will include updating technical specifications or revising the pricing policy.
