by French Tesla Owners Sue Over Reputational Damage
A group of electric car owners in France has initiated a lawsuit against Tesla. They claim that the actions of Elon Musk, particularly his public support of political movements, have damaged their reputation. According to them, Tesla cars are now associated with radical views, which contradicts their initial motives for purchase—innovation and environmental friendliness.
“Teslas have turned into political symbols perceived as signs of ultra-right movements, which is deeply upsetting to those who bought them solely for their technological advantages,” stated representatives of the GKA law firm.
Declining Sales in Europe
This situation is occurring against the backdrop of a significant decline in Tesla sales in Europe. For example, in France in May 2025, the number of cars sold decreased by 36% compared to the same period last year. Norway was an exception, where demand for Tesla, on the contrary, increased.
Company investors are concerned that while Musk’s previously charismatic image helped promote the brand, his political statements may now harm the business. Conflicts with politicians, including Donald Trump, have also impacted the company’s financial performance, causing a temporary drop in stock prices.
The plaintiffs are attempting to terminate their car lease agreements without financial loss, but the process may prove complicated. Regardless of the court’s outcome, this story raises questions about the influence of leaders’ personalities on brand image, especially in the era of social media where every word can have global consequences.
