Volkswagen’s New Strategy
Volkswagen is returning to its roots, focusing on the core advantages that initially made its cars popular. This message was presented by the automaker at this year’s auto show in Munich, where it showed some models from the new family of “true Volkswagens,” which, they hope, will help fight Chinese competitors.
Familiar Names and New Models
The most obvious—the names ID. Polo and its twin GTI, as well as ID. Cross, an electric alternative to the popular T-Cross crossover with an internal combustion engine, indicate that VW is investing new energy into its most famous models and bringing the internal combustion engine and electric lineups closer together. The ID. Golf will appear by 2028, and the production version of the ID. Every1 concept, which may be called ID. Up, will be released in 2027.
Deeper Goal
However, Volkswagen’s commitment to its core advantages goes beyond simply keeping familiar names in the electric era. The automaker claims it is now focusing on new design, high-quality standards, attractive value for money, and innovative technologies.
“Our goal for the next five years is clear: by 2030, we want to establish ourselves as the leading manufacturer of mass-market vehicles with cutting-edge technologies,” said Volkswagen brand CEO Thomas Schäfer.
Schäfer’s boss, Volkswagen Group CEO Oliver Blume, claims that the new family of electric vehicles with improved software and battery technologies has everything it needs to protect the company from Chinese electric vehicles, which are gradually penetrating the European market.
“Competition for me is very positive. It’s like in sports: when you have good competitors, you have to be better. This is what we have been preparing for in recent years, improving ourselves. I am not afraid of competition,” said Blume.
Plans for the Future
Blume believes that Volkswagen can improve its 28 percent market share of electric vehicles, but the qualities that promise to make cars like the ID. Cross successful will not be limited to electric vehicles alone. The automaker’s stand in Munich also featured an updated version of the popular T-Roc crossover, the older brother of the T-Cross, as well as the Tayron SUV, introduced earlier this year.
This strategy could become key for Volkswagen in the fight for leadership in the European market, especially given the growing influence of Chinese manufacturers. The revival of classic models combined with modern technology could attract both traditional brand supporters and new buyers looking for innovation and reliability.