Volkswagen has frozen prices again, but problems are already on the horizon

Volkswagen maintains prices until the end of June

Despite economic uncertainty due to tariff policies, Volkswagen continues to adhere to stable prices for its vehicles until the end of June. The company confirmed that it does not plan to increase the cost of its models, even though its own expenses have risen due to tariffs.

Previously, Volkswagen promised not to change prices until the end of May, but has now extended this policy for another month. This move has contributed to an increase in new car sales in the U.S. In the first quarter, the company recorded a 7.1% growth in sales, although exact data for April and May have not yet been released.

Prices for the Atlas Cross Sport, ID.4 models, which are produced in Chattanooga, as well as for the Jetta, Taos, Golf GTI, and Tiguan will remain unchanged.

The manufacturer emphasized that such pricing policy is in effect “despite rising costs under current conditions.” This has been made possible in part due to the localization of production in the U.S. and the high percentage of American components in assembly. For example, one of Volkswagen’s models was recently recognized as the third most “American-made” among all vehicles in the country.

After June, the situation may change. The company will likely analyze sales trends before making a decision. If tariff policies remain unchanged, Volkswagen, like other manufacturers, may be forced to raise prices to compensate for additional costs.

Buyers planning to purchase a new car are actively taking advantage of the current situation to avoid future price increases. This is creating additional demand in the market, which may impact overall sales dynamics in the second quarter.

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