by Volvo may stop EX30 deliveries to the U.S. due to tariffs
Volvo has warned that high U.S. tariffs could make the import of its electric crossover EX30 unprofitable. President Trump proposed imposing a 50% duty on goods from Europe, which could significantly affect the car’s affordability.
Volvo CEO Håkan Samuelsson stated that most of the additional costs due to tariffs would fall on buyers, not the manufacturer. Unlike premium brands, Volvo customers are more sensitive to price increases, making such a decision risky.
“A 50% tariff will limit Volvo’s ability to sell the EX30 in America”
Potential market consequences
The EX30 for the American market is produced in Belgium, not China, which has already delayed its arrival in the U.S. The company is considering relocating production of this model, as well as the XC60, to the U.S. to avoid high customs duties.
Samuelsson expressed hope that Europe and the U.S. will find a compromise solution, similar to the agreement between the UK and the U.S., where the tariff is only 10%. However, if the situation does not change by June 1, the EX30 may disappear from the American market.
Volvo’s stance on passing costs to buyers contradicts Trump’s claims that European manufacturers will cover tariff expenses. This creates additional pressure on dealers and could affect the brand’s competitiveness in the affordable electric vehicle segment.
