by Discontinuation of Volvo V90 Production
Volvo has officially discontinued production of the V90 and V90 Cross Country models, marking another step in the disappearance of station wagons from the market. Over nine years of production, nearly 250,000 units were manufactured, starting from 2016. Now, the only station wagon remaining in the brand’s lineup is the smaller V60 model, although its future is also in doubt.
Impact on the Market and Enthusiasts
This decision did not come as a surprise, but it disappoints station wagon enthusiasts. Volvo launched the V90 in 2016 and conducted a minor facelift in 2020. Despite its age, the model remained attractive and offered a variety of powertrains: from a 2.0-liter turbo diesel with 148 hp to a gasoline hybrid with a combined output of 455 hp.
The Last Unit and Historical Significance
The last manufactured V90 has joined the Volvo Heritage collection and will be displayed at the World of Volvo museum in Gothenburg, Sweden. There, it will be placed alongside classic models such as the Volvo 145, Volvo 960, and Amazon P220.
Market Uncertainty
In some countries, such as the United Kingdom, the V90 was on the verge of being discontinued as early as 2023, when Volvo announced a transition to exclusively producing crossovers. However, due to renewed demand, the brand temporarily brought back the V60 and V90 for sale. Currently, the V60 continues to be produced, but its production is expected to cease after 2026, which could mark the end of Volvo’s long tradition of station wagons.
This decision reflects a general trend among automakers to focus on SUVs, which are in higher demand. Although station wagons like the V90 remained popular among fans for their practicality and style, changes in market preferences have forced Volvo to adapt. The future of the V60 may depend on global trends and environmental requirements affecting the development of electric and hybrid models.
