by Stereotypes and Reality
The stereotypical image of a Lamborghini owner is usually predictable: wealthy men experiencing a midlife crisis, or YouTubers who made money from crypto hype. While most of them do have significant wealth, the real picture is much more diverse and interesting than the common cliché.
Women’s Initiative
The annual event called SHEdrives a Lambo clearly demonstrates this, inviting female Lamborghini owners to spend a weekend together on the road.
The first event took place in Connecticut in 2023, followed by Arizona in 2024 and Palm Springs in 2025. The next stop is scheduled for December this year, for the first time moving the action to a European destination.
Event Purpose
According to the company, these women’s meetings are created to “celebrate the growing presence of women in the Lamborghini community.”
In Palm Springs, the Italian brand hosted thirty female customers. Over four days, the guests navigated the winding canyon roads through the San Jacinto Mountains and the Coachella Valley, switching between supercars and SUVs.
They also enjoyed several fast laps on the track at The Thermal Club, where they could fully utilize the vehicles’ performance.
Participating Cars
Lamborghini published several photos from the event, showing seven examples of the flagship Revuelto — the most powerful model in the lineup, equipped with a V12 hybrid powertrain producing 1001 hp.
They were joined by several updated Urus SEs, each using a hybrid V8 engine with 789 hp. The new Temerario model was absent, however, the Huracan fleet showed great diversity, with STO, Tecnica, Sterrato, and Evo versions represented.
Growth of Female Audience
Although Lamborghini does not disclose female ownership data, the success of SHEdrives a Lambo over three consecutive years indicates growth in these metrics.
“SHEdrives a Lambo is our way of celebrating the fearless, passionate women who drive Lamborghini. They are a powerful reminder that Lamborghini is meant for those who dare to express their individuality beyond stereotypes,” said Andrea Baldi, CEO of Automobili Lamborghini Americas.
Such initiatives reflect the gradual transformation of car culture, where gender barriers are losing relevance. The growing participation of women in premium automotive communities not only expands the brands’ audience but also contributes to creating an inclusive environment where technical passions and high speeds become accessible to everyone. This may also influence manufacturers’ marketing strategies, forcing them to consider new target groups and adapt communication.
