by - Currently, Xiaomi sales of its electric vehicles are only in China, but it plans to expand its activities globally.
- One of the key hires was Rudolf Dittrich, who worked at BMW and two Formula 1 teams.
- The brand states that it is “in the process of planning” its European research and development facility.
Xiaomi asserts its intention to become a key player in the global electric vehicle market and to achieve this goal, recruits experienced personnel from other brands, including no fewer than five senior executives from BMW. They will work at the brand’s research and development center, although the exact location of this site has not yet been announced.
A search on LinkedIn shows that Xiaomi last year hired Rudolf Dittrich to head its European research and development center. Dittrich worked at the German premium car manufacturer for 15 years and also has experience in the Williams and Sauber Formula 1 teams. In addition, Dusan Sarak joined Xiaomi’s European operations after several years at BMW and .
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It turned out that Yannis Helwig also switched to the Chinese electric vehicle brand and will work as a senior engineer for high-performance development and integration. The tech giant is also seeking a senior automotive designer, a senior exterior automotive designer, and vehicle dynamics engineers in Munich, Germany.
It is not known where exactly the tech giant’s European research and development facility will be located, the brand simply says that the site is “in the process of planning”.
Xiaomi is not only attracting talent from German companies. It plans to sell 350,000 electric vehicles in China this year, and if it can achieve this goal, it will surpass the combined sales of electric vehicles in 2024 by , Audi, BMW, Mercedes-Benz, and . This would be a very impressive achievement for the company, especially considering that it started building the electric sedan SU7 around this time last year.
Now, with a hypercar on the market, competing against it, Xiaomi seems to be growing from strength to strength. Moreover, 2025 is expected to be pivotal for the firm as it begins production and deliveries of the YU7. The new electric SUV, given the global demand for high-riding vehicles, promises to sell significantly more than the SU7 sedan.
