Sharp decline in Tesla sales in Europe
Tesla car sales in Europe continue to plummet. In the first four months of 2025, they decreased by 38% compared to the same period last year. The data for April is particularly striking—a decline of 46.2%. Even the new Model Y, which was previously a sales leader, lost 51% of its customers.
The problems have affected all models of the brand. Model S and Model X sold 69% less than in April 2024. Model 3 lost 35% of buyers. This is happening against the backdrop of overall stability in the European market, where total sales volume fell by only 0.3%.
Electric vehicles are growing, but not Tesla
Interestingly, the electric vehicle market in Europe continues to grow. Sales of fully electric cars increased by 28%, hybrids by 16%. However, Tesla, which was once the leader in this segment, is showing the opposite trend.
Sales of Model Y in the EU, the UK, and EFTA countries fell by 48.4% since the beginning of the year. This is an astonishing figure, considering that the company has already completed the transition to the updated version of this model.
Experts attribute this situation to several factors: Elon Musk’s political statements, increased competition, and possibly brand fatigue. So far, Tesla has not announced any changes in strategy, but such a rapid decline in sales may force management to reconsider its plans for the European market.
Against the backdrop of the overall rise in the popularity of electric vehicles, Tesla’s situation looks particularly paradoxical. Perhaps the company should pay more attention to European preferences and local competition, which has intensified significantly recently. In addition, the influence of political factors on buyers’ decisions in the region should not be overlooked.