Record Tesla sales in Norway
In May 2025, Tesla sales in Norway soared by 213% compared to the previous year. The main reason was the updated Model Y, which captured 16.5% of the market. In total, 2,600 brand electric vehicles were sold in the country, significantly exceeding the overall growth in car sales in Norway (39%).
Norway is a global leader in electric vehicle adoption—93% of new cars here are electric. Government support, including financial incentives and a developed charging infrastructure, has allowed the country to approach its goal of a full transition to “green” transportation by 2025.
Contrast with other European countries
While Norway is setting records, neighboring Sweden recorded a 54% drop in Tesla sales. A similar situation occurred in France (-67%). Experts attribute this to several factors:
A study in Germany showed that 94% of respondents no longer consider buying a Tesla because of the CEO’s stance. This is affecting sales across Europe, where they have halved.
Despite global challenges, the Norwegian market remains a bright exception. Local buyers continue to favor the Model Y, which has held the title of the most popular car for three consecutive years. The top 10 also includes models from Volkswagen, Toyota, and Chinese manufacturers, but with significantly smaller market shares. Interestingly, even under these conditions, traditional brands like Volkswagen and Toyota maintain strong positions, demonstrating that Norway’s transition to electric vehicles is occurring without a radical shift in market leaders.