by BYD’s Network Expansion Plan in Europe
Chinese automaker BYD plans to double its network in Europe next year, reaching 2,000 retail outlets. The brand already operates in 29 European markets and has tripled sales this year. The manufacturer is also considering building new production facilities in Spain and Turkey.
Rapid Growth of Presence
Not long ago, BYD cars were a rare sight on European roads. Over the past five years, the manufacturer has transformed into a global player, expanding into new markets faster than any competitors. Next year, its models will become even more common throughout Europe.
Development Strategy
Despite the additional burden of European tariffs on Chinese-made cars, BYD does not intend to slow down. The company views Europe as one of its key new territories and expects to reach approximately 1,000 retail outlets across the continent by the end of this year. However, this milestone is only the beginning of what is planned for 2026.
Scale of Expansion
At a recent event in Frankfurt, Maria Grazia Davino, BYD’s Regional General Manager for Europe, outlined the company’s next step. She confirmed that BYD will double its presence in the region next year, calling this expansion crucial for attracting customers in a highly competitive environment.
Following successful competitors, we need to have proximity and win proximity to European customers
Production Localization
Currently active in 29 European markets, BYD is implementing what Davino describes as a “long-term localization strategy.” The plan focuses on building more of the vehicles it sells within Europe itself, reducing dependence on imports and strengthening ties with local economies. A key element of this effort is a large new production hub in Hungary, set to open soon.
Achievements and Prospects
In the first nine months of this year, BYD’s sales in Europe more than tripled, reaching 80,807 cars. Although the Hungarian site has not yet opened its doors, BYD is also weighing the possibility of building a plant in Turkey and a site in Spain.
Localization in a mature region like Europe is a very important project. It requires knowledge, dedication, investment, and resources at all levels
Such aggressive expansion by the Chinese manufacturer occurs against the backdrop of escalating trade wars between the EU and China, making the production localization strategy particularly relevant. Opening plants in Hungary, and potentially in Spain and Turkey, will allow BYD to avoid high customs duties and compete on equal terms with European automakers. The tripling of sales in a year indicates that European consumers are ready to consider Chinese electric vehicles as a serious alternative to traditional brands.
