Lamborghini launches its own line of perfumes in collaboration with Xerjoff
Italian supercar manufacturer Lamborghini has teamed up with renowned perfume house Xerjoff to create three new fragrances. Contrary to possible expectations, none of them attempt to mimic the smell of gasoline or scorching titanium exhaust. Instead, they are designed to be significantly more pleasant, so as not to repel those around you.
Details about the fragrances: Avanguardia, Fierezza, and Perseveranza
The trio of fragrances is named Avanguardia, Fierezza, and Perseveranza. The first, Avanguardia, comes in a blue-black bottle and has a woody-fruity profile. Top notes include mandarin, davana, and cherry, while the middle notes are black violet and rose geraniol. The base notes feature tonka beans, styrax, and olibanum.
Fierezza comes in an orange-black bottle and has an oriental, fresh character built around pink pepper, Sichuan pepper, geranium, frangipani, suede, and ambergris. Perseveranza completes the set in green-black with a woody-spicy profile relying on ginger, pimento pepper, clove, and tonka beans.
Lamborghini’s special feature: genuine leather in the packaging
All three perfumes come in a high-quality box that contains a small piece of colored leather directly from the Lamborghini upholstery department.
“Starting this collaboration, I knew we could create something truly special together,” said Xerjoff founder and creative director Sergio Momo. “Xerjoff and Automobili Lamborghini belong to different worlds, but both embody the essence of Made in Italy. We share the same values and the same pursuit of excellence, and that is what we have achieved with these fragrances.”
Prices and availability
The most affordable of the trio is Perseveranza at $558 per bottle, followed by Fierezza at $586, and Avanguardia tops the range at $627. This is serious money for perfume, but for those who already own a Lamborghini, it is likely pocket change.
This collaboration is another example of how luxury automakers are extending their brands beyond cars, creating exclusive lifestyle products. It is worth noting that the price of the fragrances significantly exceeds the average cost of elite perfumes, underscoring their status as a luxury item rather than a daily accessory. The use of genuine leather from Lamborghini’s production adds uniqueness and authenticity, making each bottle not just perfume, but a piece of the brand’s history. For fans of the marque, this could become a desirable collector’s item that allows them to feel the spirit of Lamborghini even without owning the car itself.