Mazda’s sales in May increased by 35% compared to last year, with almost every model showing positive momentum. The results for the MX-5 Miata sports car and the CX-50 Hybrid crossover were particularly impressive.
Record figures for the Mazda MX-5 Miata
Mazda demonstrated significant sales growth for the ND MX-5 Miata model, which has been produced in its current body style since 2015. Sales of the two-seater vehicle rose by 196.6% to 1,053 units. This figure far surpassed the results of its competitors: the Subaru BRZ (255 units) and the Honda Prelude (318 units). Together, these two models sold 573 cars, meaning Mazda sold almost twice as many Miatas as both competitors combined.
The Japanese automaker did not comment separately on the roadster’s sales but noted that it was the model’s best month since July 2025. In total, Americans purchased 39,066 Mazda vehicles, an increase of 35% compared to a year ago.
Hybrid CX-50 breaks records
Unsurprisingly, the CX-50 Hybrid is selling very well and posted its best month in history. The manufacturer did not provide exact figures, but overall CX-50 sales rose by 107.2% to 14,897 units.
Interestingly, the CX-5 used to sell better than the CX-50. The situation has now changed: sales of the updated crossover fell by 17.9% to 7,805 units. The 2026 Mazda CX-5 went on sale earlier this year and is equipped with a 2.5-liter four-cylinder SkyActiv-G engine producing 187 hp and 251 Nm of torque. In 2027, it will be joined by a new hybrid powertrain based on the SkyActiv-Z engine.
Other Mazda models
Among the crossovers, the CX-70 showed a 31.6% increase to 1,402 units. However, it was outperformed by the more practical CX-90, which found 4,728 buyers, up 16.9%. The affordable CX-30 also grew by 16.9%.
Given that many consumers are focusing on fuel economy, it’s no surprise that the Mazda3 attracted buyers. The lineup posted its best sales since May 2021: dealers sold 4,121 sedans and hatchbacks. This is 68% more than a year ago and proves that cars with traditional body styles have not yet lost their relevance.
Mazda US Sales Table for May 2026
| Model | May 2026 | May 2025 | Change, % | YTD 2026 | YTD 2025 | Change, % |
| Mazda3 | 4,121 | 2,453 | 68.0% | 16,665 | 15,040 | 10.8% |
| * Sedan | 2,781 | 1,670 | 66.5% | 9,734 | 10,753 | -9.5% |
| * Hatchback | 1,340 | 783 | 71.1% | 6,931 | 4,287 | 61.7% |
| MX-5 Miata | 1,053 | 355 | 196.6% | 3,911 | 3,528 | 10.9% |
| *MX-5 | 627 | 193 | 224.9% | 1,985 | 1,761 | 12.7% |
| *MXR | 426 | 162 | 163.0% | 1,926 | 1,767 | 9.0% |
| CX-30 | 5,060 | 4,329 | 16.9% | 17,025 | 31,622 | -46.2% |
| CX-5 | 7,805 | 9,501 | -17.9% | 53,003 | 56,501 | -6.2% |
| CX-50 | 14,897 | 7,188 | 107.2% | 52,132 | 38,243 | 36.3% |
| CX-70 | 1,402 | 1,065 | 31.6% | 4,838 | 7,378 | -34.4% |
| CX-90 | 4,728 | 4,046 | 16.9% | 17,093 | 24,601 | -30.5% |
| Passenger Cars | 5,174 | 2,808 | 84.3% | 20,576 | 18,568 | 10.8% |
| Trucks/SUVs | 33,892 | 26,129 | 29.7% | 144,091 | 158,345 | -9.0% |
| TOTAL | 39,066 | 28,937 | 35.0% | 164,667 | 176,913 | -6.9% |
Mazda’s May results clearly indicate a shift in consumer preferences: hybrid models like the CX-50 are becoming increasingly popular amid high fuel prices, while classic vehicles like the CX-5 are losing ground. At the same time, the significant sales growth of the MX-5 Miata shows that the market is not abandoning emotional and driver-focused models, especially when they offer a unique experience at a competitive price. Interestingly, the Mazda3, which is considered a “dying” segment, is also showing a revival, which may be linked to buyers seeking more economical options. Overall, the company is confidently increasing volumes, although the year-to-date total still lags behind last year’s due to weaker initial months.