Delay of high-performance model
Kia introduced the EV9 GT at the Los Angeles Auto Show last year, promising that this model would “ignite the hearts of car enthusiasts who need the practicality of a six-seat SUV.” Initially, the car was planned to appear in the second half of 2025, but currently it is not available.
Official confirmation from Kia
The manufacturer confirmed the delay of the high-performance crossover, stating that the EV9 GT has been postponed “until further notice” due to “changing market conditions.” Although the company did not provide details, this raises concerns about the future of the model in the American market.
Kia has quietly delayed the high-performance crossover. While the automaker was tight-lipped on specifics, they told Car & Driver the EV9 GT has been “delayed until further notice” due to “changing market conditions.”
Market trends and their impact
The delay is not unexpected, as EV9 sales have plummeted following the cancellation of electric vehicle tax incentives. For example, last month dealers sold only 666 units, while in October 2024, 1,941 cars were sold.
Cost and specifications
The EV9 GT was supposed to become one of the most expensive Kia models. The base GT-Line version starts at $71,900, so the GT variant was expected to cost at least $76,000. For this money, buyers would get an all-wheel drive system with two engines producing 501 hp, allowing acceleration from 0 to 60 mph in 4.3 seconds.
Technological features
Among the planned innovations were an electronically controlled suspension, more powerful brakes, virtual gear shifting technology, an electronic limited-slip differential, unique design, and a North American Charging Standard (NACS) port.
Broader context of delays
This is already the second Kia electric model whose launch in the US has been delayed. Recently, the company also postponed the release of the EV4 sedan “until further notice,” citing the same market factors. Such decisions indicate a general trend in the automotive industry, where manufacturers are reassessing strategies due to demand fluctuations, regulatory changes, and economic uncertainty. Against this background, the key question becomes whether brands can adapt their products to real consumer needs while maintaining the appeal of technologies without excessive price increases.