Exclusive Roadster from Maserati
At the ICE St. Moritz auto show, the Italian manufacturer Maserati presented the unique MCPura Cielo Frozen Magma roadster. This is a special model created by the company’s Fuoriserie bespoke atelier. The car is a full-fledged roadster with a folding roof.
Design Inspired by the Elements
As the name implies, the car’s design is inspired by the contrast of fire and ice. The body received an exclusive Ai Aqua Rainbow paint with an iridescent, shimmering surface. This coating changes its hue depending on the lighting, imitating the icy surface of glaciers.
Magma-colored accents, glossy orange, add warmth and energy to the image. They are complemented by glossy black elements on the lower part of the body, as well as 20-inch wheels of the same color. The braking system is made of carbon-ceramic, and its calipers are painted orange.

Interior Trim
The theme of fire and ice continues in the interior. The seats are upholstered in black Alcantara with laser-etched chevron graphics, under which an orange base is visible. Additional details include orange contrast stitching, stylish door panels, and embroidered trident logos on the headrests. There are also carbon fiber inserts and a special plaque with the inscription “Maserati Fuoriserie – The I.C.E. 2026 – One Of One”.

Technical Equipment and Specifications
In addition to its unique design, the car is equipped with a number of options. These include a premium Sonus Faber audio system, a comprehensive driver assistance package, and a suspension lift system for overcoming low obstacles.
The heart of the roadster remains the familiar 3.0-liter bi-turbo V6 Nettuno engine. It produces 621 horsepower and 720 Nm of torque. The unit is paired with an eight-speed preselective gearbox. Thanks to this, the car accelerates from 0 to 60 mph (0-96 km/h) in less than 2.9 seconds, and its top speed exceeds 199 mph (320 km/h).
Unique projects like the MCPura Cielo Frozen Magma demonstrate Maserati’s ability to combine high technology with the art of personalization. They serve not only as a demonstration of the brand’s craftsmanship but also as a testing ground for design ideas and materials that may later find their way into production models. This also highlights the trend of creating an emotional connection with the customer through unique, personalized products in an era dominated by mass production.

by