Car manufacturers across the US are scrambling to rekindle interest in their electric vehicles as the federal tax credit of up to $7,500 fades into the rearview mirror. The loss of that incentive has left many brands looking for new ways to attract buyers, and Kia’s approach is simple enough: slash prices.
Read: Who Needs $7,500 Tax Credit When Kia Slashes EV Prices By $10,000
The company is offering discounts worth as much as $10,000 across several models, though the numbers suggest it’s not quite having the desired effect. At least not yet.
Kia announced last month that the 2025 Niro EV, 2025 EV6, and 2026 EV9 would all be available with $10,000 in customer cash. For the Niro EV, that amounts to roughly a 24 percent markdown on the base model. Yet despite the aggressive pricing, sales remain far below the levels seen when the tax credit was still in play.
Discounts Without Traction
Last month, Kia shifted 918 examples of the three-row EV9, almost triple the number of Hyundai Ioniq 9s sold over the same period, but down significantly from the 2,155 sold in November 2024. Year-to-date deliveries are also down 30 percent from 20,066 to just 14,032.
It’s a comparable story with the EV6. Despite receiving a comprehensive facelift, sales have dropped sharply from 1,887 in November 2024 to only 603 this year. Total sales for 2025 now stand at 12,188, down 38 percent from 19,604 over the same stretch in 2024.
Kia US Sales November 2025
| Model | Nov 25 | Nov 24 | Diff. | YTD-25 | YTD-24 | Diff. |
| EV9 | 918 | 2,155 | -57% | 14,032 | 20,066 | -30% |
| EV6 | 603 | 1,887 | -68% | 12,188 | 19,604 | -38% |
| K4/Forte | 9,321 | 11,005 | -15% | 126,919 | 127,867 | -1% |
| K5 | 6,430 | 6,378 | 1% | 66,642 | 40,672 | 64% |
| Soul | 3,280 | 4,031 | -19% | 47,679 | 48,747 | -2% |
| Niro | 5,230 | 1,624 | 222% | 28,037 | 28,302 | -1% |
| Seltos | 6,286 | 3,778 | 66% | 51,973 | 56,221 | -8% |
| Sportage | 15,795 | 14,051 | 12% | 165,954 | 146,490 | 13% |
| Sorento | 6,723 | 8,705 | -23% | 87,433 | 85,722 | 2% |
| Telluride | 10,054 | 11,568 | -13% | 111,123 | 103,016 | 8% |
| Carnival | 7,362 | 4,925 | 49% | 65,172 | 44,561 | 46% |
| Total | 72,002 | 70,107 | 3% | 777,152 | 723,185 | 7% |
SWIPE
Kia does not break down powertrain sales of the Niro, which is sold in ICE, hybrid, and EV guises in the US. What we do know is that overall Niro sales increased dramatically from 1,624 in November 2024 to 5,230 last month.
On Track For a Sales Record
Despite the underwhelming performance of its electric lineup, Kia’s overall sales tell a different story. November saw 72,002 vehicles delivered, up three percent from 70,107 a year earlier.
The brand has now sold 777,152 vehicles in 2025 and is on course to notch its third consecutive all-time annual sales record. The gains have been driven in part by a 64 percent jump in K5 sales, a 13 percent rise in Sportage deliveries, and an 8 percent boost for the Telluride.