Ford sales continue to falter in the United States, and the decline accelerated last month, dropping by 10.2 percent compared to July of last year. Although Ford was probably expecting this, it may not have been prepared for the huge decline of its electric and hybrid vehicles.
In July, sales of Ford’s electrified vehicles fell 40.3 percent from 27,042 units last July to just 16,151 last month. This consisted of 2,065 EVs, a decline of 74.9 percent, and 14,086 hybrid vehicles, down 25.1 percent compared to the 18,813 sold in July 2025. Year-to-date numbers are also rather awful. Through the first half of the year, Ford sold just 18,671 EVs in the US, down 60.5 percent, while hybrids declined 20.5 percent to 108,408 vehicles.
Read: Ford Sales Plummet Nearly 14% Even With Employee Pricing For Everyone
In July, the Mustang Mach-E performed particularly poorly. Just 1,863 units found new homes across the country, down 64.9 percent from last year. Through the first half, Mustang Mach-E sales are down 50.2 percent, from 27,093 to 13,495. Then there’s the F-150 Lightning, which Ford ended production of last December. This year, 4,622 have been sold from its inventory, down 70.9 percent, and 141 were sold in July, a 95 percent decline.
In addition to these models, demand for the electric E-Transit has fallen off a cliff. Just 554 have been sold this year, down 87 percent from 4,264, and only 61 were sold in July, a 32.2 percent drop.
Several other models are suffering this year. For example, the Escape is down 71.5 percent year-to-date to 26,736 units after production of it ended late last year. Expedition sales were down 22.9 percent in July, Ranger dropped by 2.5 percent in the same month, and Mustang was down 19.5 percent last year, although it’s now up 15.7 percent this year.
The Lincoln brand has also suffered. Its year-to-date sales are down 12.6 percent to 55,099 units, led by a 46.2 percent drop for the Corsair, which has shifted just 8,148 units this year.
Total Sales
| Category | July 2026 | July 2025 | % Change | YTD 2026 | YTD 2025 | % Change |
|---|---|---|---|---|---|---|
| Category | July 2026 | July 2025 | % Change | YTD 2026 | YTD 2025 | % Change |
| Total Electrified Vehicles | 16,151 | 27,042 | -40.3 | 127,079 | 183,551 | -30.8 |
| Electric Vehicles | 2,065 | 8,229 | -74.9 | 18,671 | 47,217 | -60.5 |
| Hybrid Vehicles | 14,086 | 18,813 | -25.1 | 108,408 | 136,334 | -20.5 |
| Internal Combustion | 153,800 | 162,271 | -5.2 | 1,049,387 | 1,119,148 | -6.2 |
| Total Vehicles | 169,951 | 189,313 | -10.2 | 1,176,466 | 1,302,699 | -9.7 |
| SALES BY TYPE | ||||||
| SUVs | 59,458 | 75,574 | -21.3 | 460,960 | 532,261 | -13.4 |
| Trucks | 107,087 | 109,510 | -2.2 | 683,375 | 742,658 | -8.0 |
| Cars | 3,406 | 4,229 | -19.5 | 32,131 | 27,780 | 15.7 |
| Total Vehicles | 169,951 | 189,313 | -10.2 | 1,176,466 | 1,302,699 | -9.7 |
Ford Sales
| Model | July 2026 | July 2025 | % Change | YTD 2026 | YTD 2025 | % Change |
| Bronco Sport | 12,095 | 10,938 | 10.6 | 83,582 | 83,376 | 0.2 |
| Escape | 2,624 | 11,216 | -76.6 | 26,736 | 93,805 | -71.5 |
| Bronco | 13,075 | 13,798 | -5.2 | 90,011 | 85,861 | 4.8 |
| Mustang Mach-E | 1,863 | 5,308 | -64.9 | 13,495 | 27,093 | -50.2 |
| Edge | 0 | 0 | N/A | 0 | 3,040 | -100.0 |
| Explorer | 18,904 | 18,837 | 0.4 | 145,829 | 123,766 | 17.8 |
| Expedition | 5,797 | 7,518 | -22.9 | 46,208 | 52,298 | -11.6 |
| Ford SUVs | 54,358 | 67,615 | -19.6 | 405,861 | 469,239 | -13.5 |
| F-Series | 68,755 | 73,538 | -6.5 | 426,556 | 486,386 | -12.3 |
| Memo: F-150 Lightning (electric) | 141 | 2,831 | -95.0 | 4,622 | 15,860 | -70.9 |
| Ranger | 5,823 | 5,974 | -2.5 | 39,892 | 38,951 | 2.4 |
| Maverick | 15,522 | 12,022 | 29.1 | 97,233 | 98,078 | -0.9 |
| E-Series | 3,013 | 3,576 | -15.7 | 21,242 | 23,040 | -7.8 |
| Transit | 12,943 | 13,461 | -3.8 | 91,868 | 89,518 | 2.6 |
| Memo: E-Transit | 61 | 90 | -32.2 | 554 | 4,264 | -87.0 |
| Heavy Trucks | 1,031 | 939 | 9.8 | 6,584 | 6,685 | -1.5 |
| Ford Trucks | 107,087 | 109,510 | -2.2 | 683,375 | 742,658 | -8.0 |
| Mustang | 3,406 | 4,229 | -19.5 | 32,131 | 27,780 | 15.7 |
| Ford Cars | 3,406 | 4,229 | -19.5 | 32,131 | 27,780 | 15.7 |
| Ford Brand Total | 164,851 | 181,354 | -9.1 | 1,121,367 | 1,239,677 | -9.5 |
SWIPE
Lincoln Sales
| Model | July 2026 | July 2025 | % Change | YTD 2026 | YTD 2025 | % Change |
| Corsair | 147 | 2,052 | -92.8 | 8,148 | 15,148 | -46.2 |
| Nautilus | 1,868 | 2,740 | -31.8 | 20,050 | 21,273 | -5.7 |
| Aviator | 1,430 | 1,470 | -2.7 | 14,852 | 13,491 | 10.1 |
| Navigator | 1,655 | 1,697 | -2.5 | 12,049 | 13,110 | -8.1 |
| Lincoln SUVs | 5,100 | 7,959 | -35.9 | 55,099 | 63,022 | -12.6 |
| Lincoln Brand Total | 5,100 | 7,959 | -35.9 | 55,099 | 63,022 | -12.6 |
SWIPE