by Ram returns to NASCAR
Ram has announced its return to NASCAR next season, hoping to attract a larger audience. The brand’s CEO, Tim Kuniskis, noted that while investments in motorsports typically have a low return, he believes in the potential for NASCAR’s popularity to grow.
Ram CEO Tim Kuniskis acknowledged the sport typically has a tough return on investment. However, the executive sees a lot of potential and wants to make NASCAR more popular.
Difficulties with watching races
However, watching motorsports is becoming increasingly difficult due to the distribution of rights among different platforms. For example, NASCAR Cup Series broadcasts are available on Amazon Prime, Fox Sports, TNT Sports, and NBC, while The CW is responsible for the Xfinity Series. To watch Pikes Peak International Hill Climb, you need RACER Network, and for the 24 Hours of Le Mans – Max or MotorTrend TV in the USA.
This situation complicates access to races for new viewers and may hinder the development of motorsports. Despite this, fans have many opportunities to watch, including two major events this month – NASCAR and Pikes Peak International Hill Climb on June 22.
The modern sports broadcasting market requires more convenient solutions for viewers, especially considering the growing competition between streaming services. This could become a key factor in attracting a new audience to motorsports.
