by Electric Dodge Charger Daytona Loses Value Before Even Leaving the Dealership
A new example of the electric Dodge Charger Daytona, which just appeared on the Canadian market, has already suffered a colossal loss in value. The car, equipped with numerous expensive options, is now selling for almost half the original price.
Key facts about the situation:
The fully electric Dodge Charger Daytona is a large and heavy car that, according to some owners, has a number of problems. In Canada, it can be equipped with options worth tens of thousands of dollars, yet most of this additional cost seems to evaporate the moment the car leaves the dealership’s premises.
Record Price Drop for a Practically New Car
A white 2024 Charger Daytona is listed for sale by dealer Oakville Chrysler Dodge Jeep Ram in Ontario for 58,400 Canadian dollars (42,700 US dollars). On paper, that doesn’t sound too shocking. But it’s worth looking at the original price tag, and the picture changes dramatically. With all options included, this car started its life with a price of 106,493 Canadian dollars (77,900 US dollars). The difference is almost 50 thousand dollars.
With all options included, this car started its life with a price of 106,493 Canadian dollars.
The base version of the Charger Daytona in Canada starts at 53,995 Canadian dollars. This particular car is the Scat Pack version, which adds 26,905 Canadian dollars to the base price, bringing the total to 80,300 Canadian dollars. For this money, the buyer gets two electric motors with a combined output of 670 hp and 850 Nm of torque, a launch control system, a heads-up display, special drive modes, and a 16-inch digital instrument cluster.
Luxury Equipment That Couldn’t Save It From Depreciation
Furthermore, this Dodge was additionally equipped with the Plus Group package for 9,495 Canadian dollars, which adds ventilated seats, power-adjustable lumbar support for both front passengers, ambient interior lighting, and a wireless smartphone charger.
Also present is the Sun & Sound package for 3,696 Canadian dollars, combining a panoramic glass roof with an 18-speaker Alpine audio system. On top of that, the Track Pack for 6,195 Canadian dollars was added, which includes high-performance brakes, a black spoiler, retuned adaptive suspension, and red brake calipers.
The list of options is completed by the Carbon & Suede package for 3,995 Canadian dollars. As the name implies, it adds carbon fiber and suede accents, as well as black 20-inch wheels with all-season tires sized 305/25 in the front and 325/35 in the rear.
Competition in the Electric Vehicle Market Remains Fierce
It’s hard to imagine what Dodge was counting on by setting such a price. Asking for similar money for an electric Charger was always risky. For comparable money, one could purchase, for example, a Lucid Air. Or for 80,990 Canadian dollars, one could drive out of the dealership in a brand new Hyundai Ioniq 5 N, and still have money left for a charging cable that the buyer would inevitably forget at home.
It’s scary to think how much further this Charger’s value could fall. It has already lost nearly 50,000 Canadian dollars in less than two years, despite having only 275 km on the odometer. Even at a price of 58,400 Canadian dollars, it’s hard to imagine the car will quickly find a new owner.
On the other hand, there is a feeling that the dealer might be open to lowering that figure a bit more, just to get rid of the car. Such cases of rapid depreciation could become a warning signal for potential buyers of premium electric vehicles, forcing them to more carefully assess the real cost of ownership and market prospects of new models, especially in a segment where technology is evolving very quickly.
