by New Luggage Collection from Porsche Design
Porsche Design has introduced an updated version of its premium Roadster Aluminum series suitcases. The main novelty is the availability of a black color, as well as an option to customize individual elements.
Key features of the new product:
Exclusivity at a High Price
Previously, the set was only available in a silver color. The new black version allows you to choose a classic shade and then add personalized accessories. Available customization colors include black, dark blue, silver, grey, carmine red, and cognac. There are no restrictions on color combinations, which theoretically allows for the creation of a bright, “harlequin” luggage set for those who value uniqueness.
What unfolds from this Porsche Design box can destroy all your savings.
Design and Technology
The suitcase itself remains the same Roadster Aluminum model that Porsche introduced last year. The body is made from stamped aluminum panels mounted on a structural frame, with no visible rivets or massive corner elements. Porsche claims the design is inspired by the aluminum roll bar of the original 911 Targa.
The brand also states that the built-in TSA lock defaults to the combination “911.” Like a true Porsche, the Roadster Aluminum suitcase is available in several sizes. The largest 30-inch model for checked luggage costs $1,925, the 26-inch model is $1,820. The smallest carry-on luggage starts from $1,595. These prices may vary depending on the point of sale.
Product Philosophy and Market Position
We are talking about thousands of dollars for luggage that, at best, protects your belongings as reliably as the vast majority of other suitcases on the market. The main difference is that it does so while simultaneously signaling status and individuality to other car enthusiasts. Interestingly, the customization, now presented as an advantage, may later be removed from the model range and then reintroduced in an even more expensive “RS” version—a practice that sometimes occurs in the automotive world.
This product is clearly positioned not just as luggage, but as an accessory, a part of a lifestyle that combines automotive engineering traditions with the premium travel industry. It appeals to emotions and the desire to stand out, offering uniqueness within a clearly defined brand canon. Such collaborations and expansions of product lines beyond cars are becoming increasingly common among luxury automakers seeking to create an entire ecosystem world around their brand.
