by Jaguar’s relaunch is delayed, but dealers still have hundreds of new cars
Jaguar halted production last year to prepare for a radical brand overhaul. The new electric GT, which was supposed to symbolize this reboot, was initially planned for an earlier unveiling, but the premiere has been postponed to the autumn of this year.
Despite the brand making few big announcements, dealers still have hundreds of new cars in stock. A quick search shows over 900 models — from the 2024 E-Pace to the 2026 F-Pace SVR 575 Final Edition.
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Unsurprisingly, many of these cars are being offered with significant discounts to attract buyers. The cheapest new model is the 2024 E-Pace P250, with its price reduced to $42,668. This is quite expensive for a nearly three-year-old car, but Jaguar dealer Rancho Mirage has cut the price by $10,000 from the original MSRP.
Discounts on sedans and electric vehicles
If you prefer sedans, Jaguar Fort Myers offers the 2024 XF R-Dynamic SE for $51,603. That’s $5,000 less than the original price of $56,603, and the discount is likely tied to a manufacturer incentive.
For those seeking greater savings, there are several I-Pace electric vehicles with discounts of nearly $30,000. Jaguar Orland Park has two new models: one with an original price of $81,368 now costs $52,393 (saving $28,975), and another at $48,407 with a discount of $28,646. However, you’ll have to make do with an outdated EV that has only 246 miles (396 km) of range.
Sports cars and crossovers with big discounts
Dealers also have about 70 new F-Types in stock. For example, Jaguar Riverside offers a model with an original price of $99,643 for $79,463 — saving $20,180. This is a decent deal for a sports car with a supercharged 5.0-liter V8 engine.
However, the majority of remaining stock consists of F-Pace crossovers, which is unsurprising since this model was the last in production. They also come with substantial discounts: we found a 2026 model with a $10,000 discount.
This situation indicates that Jaguar is in a transitional phase, where old models are being sold off with big discounts, while new ones have yet to arrive. For buyers, this could be a favorable opportunity to acquire a premium car at a significantly lower price, although it’s worth considering that the technology and design of these vehicles are no longer the latest. At the same time, the delay in launching the new electric GT creates some uncertainty about the brand’s future, as competitors are not standing still and the electric vehicle market is rapidly evolving.
