by Production End and Sell-Off
After a failed launch and years of sluggish demand, General Motors announced plans to discontinue production of the slow-selling BrightDrop vans. The announcement was made in October, and dealers appear to be holding a fire sale to clear out remaining inventory.
Examples of Significant Discounts
It was first noticed when a local Chevrolet dealer advertised a van with a discount of about $22,000 off MSRP. However, that’s just small change compared to Chevrolet in Troy, Ohio, which slashed the price of a 2025 BrightDrop 400 by $28,315. This means the $68,310 electric vehicle can be had for just $39,995.
That’s barely more than a Ford Mustang Mach-E, which starts at $37,995. More importantly, it makes it $13,265 cheaper than a Ford E-Transit Cargo.
Of course, this is far from the only example. At Bomnin Chevrolet in Miami, their $69,435 BrightDrop 400 is offered for $40,435. That’s a $29,000 discount, meaning the money saved could buy a 2027 Chevrolet Bolt.
Offers from Various Dealers
Ray Chevrolet from Fox Lake, Illinois, isn’t as generous, but they reduced the price of their BrightDrop 400 by $28,348. Thus, the $69,935 delivery van can be obtained for just $41,587.
If the standard model is too small for you, you can always step up to the BrightDrop 600. Kool Chevrolet is offering a very cool $23,600 discount on their model, which means it can be had for $47,450. That’s significantly better than the starting MSRP of $71,050.
A similar situation is at Ricart Chevrolet in Columbus, which slashed the price of its 2025 BrightDrop 600 by $25,253. As a result, the $73,430 electric vehicle can be purchased for $48,177.
Discount Terms
These huge discounts are made possible by a $21,500 customer cash offer. The offer requires buyers to take retail delivery by January 2nd, so you might want to hurry if you want to own a testament to GM’s failed faith in electric vehicles.
Similar fire sales of discontinued product lines are nothing new in the automotive industry, but the scale of the BrightDrop discounts is truly impressive. They clearly demonstrate how quickly the electric vehicle market, especially the commercial one, can change, and how large investments can turn out to be unjustified. For small businesses or entrepreneurs looking for an electric vehicle for logistics, these offers can be very attractive, despite the model’s discontinued support. However, the long-term prospects for servicing and obtaining spare parts for these vans remain questionable, which is an important factor in the purchase decision.
