by Ford launches a new promotion for buyers
Ford has announced a new summer marketing strategy aimed at attracting more customers. The company is offering a special “Zero, Zero, Zero” program, which includes purchasing cars with no down payment, a zero percent interest rate for 48 months, and no payments for the first 90 days. This offer is valid for most Ford and Lincoln models but does not apply to taxes, registration fees, and other additional expenses.
However, not all models are participating in the promotion. Excluded vehicles include the Raptor, Super Duty (non-XL), Maverick, Transit, F-150 Lightning, Mustang Mach-E, Bronco, Bronco Sport, Expedition, and Lincoln Navigator. The promotion will last until September 2, 2025.
Additional benefits for buyers
Customers who take advantage of the offer will also receive a free two-year Ford Protect Premium maintenance plan, which includes oil changes and tire rotations.
“We heard clearly from our dealers that many families, due to increased living costs, need options with no down payment,” noted Ford’s US Sales Director, Rob Kaffl.
Simultaneously, Ford is extending the Ford Power Promise program until September 30, which provides a free home charging station and its installation for electric vehicle buyers.
In the second quarter of 2025, the company sold 612,095 vehicles in the US, which is 14.2% more than the same period last year. The main growth was driven by the Bronco, Escape, F-Series, and Maverick models. Such indicators testify to the effectiveness of the company’s marketing strategies and the growing demand for its products among American consumers.
