by GM Specialty Vehicles Enters the UK Market
After an almost complete withdrawal from the European market, General Motors is taking a new step by returning to the United Kingdom through the special GM Specialty Vehicles division. The company plans to offer British buyers full-size pickups and SUVs, starting from £66,000.
Model Range and Prices
The portfolio of the new brand includes models from three GM brands: Cadillac, Chevrolet, and GMC. Among them:
Technical Features and Equipment
Most of the presented models are equipped with a 6.2-liter V8 gasoline engine producing 420 horsepower. The exception is the Cadillac Escalade-V, which features a turbocharged engine delivering 682 hp.
The vehicles have all-wheel drive and luxurious equipment. For example, the Yukon Denali includes 22-inch wheels, a panoramic sunroof, power-retractable running boards with lighting, heated and ventilated leather seats, a 12.3-inch digital instrument cluster, and a 13.4-inch multimedia system.
Sales Start and Warranty
The first official dealer in the UK will be Clive Sutton. Orders for the vehicles are already being accepted, with the first deliveries to customers expected this spring. All models have undergone full certification procedures for the British market and come with a comprehensive three-year unlimited mileage warranty.
This move by GM demonstrates the company’s strategic shift, focusing on selling large and powerful premium-class vehicles in markets where they can be competitive despite high prices. The appearance of such vehicles in the UK, where traditionally more compact models dominate, could create a new niche for car enthusiasts seeking American scale and comfort. The success of this initiative will largely depend on how ready British buyers are for new car formats and on the logistics of servicing such vehicles.
