by Jeep Introduces a New Special Version of the Gladiator Pickup
Jeep has announced a new limited series of the Gladiator pickup called Whitecap. This is the second special version as part of their Convoy campaign, continuing the retro theme started last year by the Wrangler Whitecap model.
What is the Design Feature of the Whitecap?
The main distinguishing feature of the Gladiator Whitecap is its two-tone finish. The package includes a Bright White hardtop, white grille surround, and white decorative stripes on the body with a ‘1941’ badge. On Rubicon, Rubicon X, Mojave, and Mojave X versions, an additional white hood decal is present, indicating the modification.
Package Availability and Cost
The Whitecap package is offered for the Sahara, Rubicon, Rubicon X, Mojave, and Mojave X trims. Its base cost is $495 for Sahara, Rubicon X, and Mojave X. However, for standard Rubicon and Mojave, buyers must also order color-matched fender flares and a color-matched Freedom Top three-piece modular hardtop, which significantly increases the total amount to $2,885.
Technical Specifications and Availability
The new special series will arrive at dealerships this spring in limited quantities. Jeep offers eight body color options, including Bright White. All modifications are equipped with a 3.6-liter Pentastar V6 gasoline engine producing 285 horsepower, paired with an eight-speed automatic transmission and four-wheel drive. This configuration provides an average fuel consumption of 19 miles per gallon and a maximum towing capacity of up to 7,700 pounds.
Company executive Bob Broderdorf noted that this pickup “offers a clear nod to Jeep heritage dating back to 1941, and is built for modern adventure seekers who value authenticity, individuality, and true capability.”
The introduction of the Gladiator Whitecap is part of Jeep’s larger strategy to refresh its lineup with limited series that appeal to nostalgia and the desire for uniqueness. Although the changes are mostly cosmetic, they allow the company to maintain interest in the Gladiator model in the competitive midsize pickup market. Interestingly, even with white body color as an option, the “white cap” concept itself remains a distinct stylistic move. Such offerings are often aimed at attracting buyers looking for a ready, factory-made solution for individualizing their vehicle without the need for aftermarket tuning.
