by Hyundai Introduces New AI-Powered Pleos Connect Multimedia System
Hyundai is updating its automotive technology by introducing the new Pleos Connect system. This platform aims to make car interaction more like using a smartphone, but, as developers hope, less distracting.
The system, developed by Hyundai Motor Group, is a next-generation multimedia platform and a key step towards software-defined vehicles. It will first appear in Korea on the Grandeur model, and later make its way to Europe in the new Hyundai Ioniq 3 electric hatchback.
Design and Physical Controls
At first glance, the system looks like a copy of Tesla due to its tablet format. However, there are differences. The central touchscreen is divided into sections for driving data, apps, and quick functions. In front of the driver is an additional narrow display for key information such as speed and route.
Importantly, Hyundai has not completely abandoned physical buttons. Buttons for climate control and volume remain on the steering wheel and below the main screen. This is intended to reduce the need to scroll through menus while driving. Volkswagen, which faced criticism after removing physical keys, is now implementing a similar approach. A three-finger gesture is also provided for quickly moving or closing apps.
Gleo AI Voice Assistant
The core of the system is the Gleo AI voice assistant. It understands conversational commands, can process multiple requests simultaneously, and even execute vague instructions like “navigate there,” using context. The assistant can also adjust cabin settings for a specific person without requiring you to specify where they are sitting, and search for information on the internet.
Updated Navigation and App Store
The navigation has also been redesigned. It uses real-time data from other vehicles for route planning. The modular interface allows running maps alongside other apps. Important data, such as the route and estimated time of arrival, are displayed as floating cards for easier reading.
Pleos Connect has an open App Market where users can download services for streaming music, video, and web surfing without using a phone. The ecosystem will expand over time, adding new entertainment and automotive apps.
Future Plans
Hyundai plans to turn its vehicles into software platforms that will receive regular over-the-air updates. The company intends to implement Pleos Connect in approximately 20 million vehicles across its brands by 2030, including Genesis and Kia.
The only notable drawback, according to reviewers, is the system’s name, which sounds like “please connect!” — a phrase many have shouted while trying to connect a phone to an unresponsive multimedia system.
Overall, Hyundai’s new approach demonstrates a desire to combine modern digital technology with the convenience of physical controls. This could be a successful compromise between innovation and safety, especially in light of the criticism other manufacturers face for overusing touchscreens. The integration of artificial intelligence for voice control also looks like a promising step that could significantly simplify driver interaction with the car, allowing them to focus on the road. It remains to be seen how effective this system will be in real-world conditions and whether it will meet user expectations.
