by Honda and Acura April Sales Results: Mixed Indicators
For Honda, April was a month of mixed results. The company’s total sales increased by 1.6% compared to the same period last year, reaching 125,571 vehicles. Interestingly, passenger cars were the driving force behind the growth, while almost all crossovers showed a decline.
Passenger Cars: Growth Leaders
The undisputed leader was the Accord, whose sales surged by 42.5% — Americans purchased 16,071 sedans. The Civic also showed significant growth, with sales increasing by 6.3% to 25,040 units.
Even the Prelude had a relatively successful month: the company sold 357 of these vehicles. That’s 77 more than in March and is the best result for this model since its return to the market.
Despite the positive momentum, Honda has sold only 1,152 Preludes since the beginning of the year. However, this allows the model to outpace the Subaru BRZ, which sold 1,086 units over the same period.
Crossovers and Minivans: General Decline
Sales of crossovers, pickups, and minivans fell by 5.3% in April to 84,103 units. The Odyssey was hit the hardest, with sales plummeting by 23% to 7,449 vehicles. The electric Prologue appears to be losing popularity: consumers purchased only 1,508 of these cars, a decrease of 18.4%. The Ridgeline, HR-V, Pilot, and Passport models also showed declines.
The only exception among crossovers was the CR-V, whose sales increased by 2.9%. It remains the brand’s bestseller by a wide margin: 42,677 units were sold in April.
Passport and Hybrids: Individual Successes
Although Passport sales declined, there was some positive news: 81% of buyers chose the premium TrailSport version. Its starting price is $48,650, and the lineup includes the standard TrailSport, as well as Blackout, Elite, and Blackout Elite variants.
Given the rising gasoline prices, it is not surprising that hybrids are in huge demand. Last month, customers purchased over 40,000 such vehicles. More than half of all Accords and CR-Vs sold are electrified versions.
Acura: A Difficult Month and Gloomy Prospects
The situation at Acura was significantly worse: sales fell by 15.6% to 11,834 units. The RDX model lost 32.2% (2,538 vehicles) and will soon go on hiatus. As for models that are effectively being discontinued, dealers sold 81 TLXs and 10 ZDXs.
MDX sales remained relatively stable, while the ADX and Integra are doing well. Sales of the latter rose by 27.1% in April, and the figure has increased by 26% since the beginning of the year.
Overall, the April results demonstrate a clear trend: consumers are increasingly choosing passenger cars and hybrids, while traditional crossovers are losing ground. For Honda, this could be a signal to review its model lineup, especially in the electric vehicle segment, where the Prologue is showing disappointing results. At the same time, the success of the Prelude, albeit in small volumes, indicates that niche sports models still have their audience, capable of competing even with players like Subaru. For Acura, the situation looks more alarming: falling sales and the discontinuation of key models will require urgent decisions to restore the brand’s appeal.
