by Ford Prepares a New Strategy for Electric Vehicles
Ford plans to present an updated electric vehicle development strategy on August 11. CEO Jim Farley called the upcoming presentation a “Model T moment,” hinting at revolutionary changes. He emphasized that the main priority is profitability in certain segments of the electric vehicle market.
Farley openly acknowledges that Chinese manufacturers, such as Geely and BYD, have become the main benchmark for Ford, not traditional competitors.
“We see that the only way to effectively compete with Chinese companies is to radically rethink our engineering solutions, supply chains, and manufacturing processes,” he stated.
Challenges and Prospects
The company is actively reviewing its approach to electric vehicle production, counting on strategic partnerships in this field. Farley noted that technologies for electric vehicles are quickly becoming standard, which complicates product differentiation.
The global automotive market is becoming increasingly regionalized due to customs restrictions and environmental regulations. Although duties cost Ford about $2 billion annually, the company hopes to use its status as a large employer in the US to gain advantages.
Recent decisions to reduce import duties on cars from 25% to 15% could open up new opportunities for Ford. The company is preparing for serious changes in the global automotive market, where traditional manufacturers will have to quickly adapt to new competitive conditions.
Ford’s approach indicates a deep transformation in the automotive industry, where survival depends on the ability to rethink all aspects of the business—from engineering to logistics. The success of the new strategy could determine the company’s position in the electric vehicle market for years to come.
