by Porsche Sales in the First Half of 2025
The first half of 2025 proved challenging for Porsche. The most significant problems arose in China, where sales fell by 28%, reaching only 21,300 cars. The European market (excluding Germany) also showed negative dynamics – a minus of 8%. In Germany itself, the situation is even worse: a 23% drop due to a “rebalancing effect” following a successful 2024.
However, things are much better in the USA – growth of 10%, to 43,577 cars. This made America a key market for the brand. Other overseas and emerging markets also showed positive dynamics (+10%).
If Porsche had not discontinued sales of the internal combustion engine Macan in Europe due to the cybersecurity regulation, the ratio of electric to conventional versions might have been different.
Sales by Model
The Macan became the leader with 45,100 cars sold (+15%), most of which were electric. The Cayenne took second place, despite a 23% drop in sales. The 911 lost 9%, while the Panamera, on the contrary, increased its figures by 13%. The least demand was observed for the Taycan – only 8,300 cars (-6%), indicating a customer preference for traditional engines.
Interestingly, even despite the overall sales decline, Porsche continues to maintain a strong position in the premium segment. This is especially noticeable in the USA, where the brand remains one of the most popular among sports car and SUV enthusiasts. At the same time, the Chinese market, which was previously key, now requires new strategies to restore demand.
