Porsche Profits Plummet Due to Upcoming Discontinuation of Three ICE Models

End of the Conventional Macan Era

During its third-quarter financial results presentation, Porsche announced that the time for three different models, including the current gasoline-powered Macan, is coming to an end. This is important to note because this crossover is the brand’s most popular model – 64,783 units were delivered in the first nine months of the year.

Dr. Jochen Brekker, Member of the Executive Board for Finance and IT, stated: “The current Macan with an internal combustion engine will be offered throughout 2026, and in some markets even in 2027, based on the final stockpiling we will carry out.” He added that the exact end date for production has not yet been determined, but it will happen “around mid-2026.”

Transition Strategy and New Models

The company appears to be building up vehicle stocks in key markets to bridge the gap until the updated crossover arrives. The second-generation Macan will be offered with traditional and hybrid powertrains, including plug-in hybrids. They will be sold alongside the current electric Macan.

Previous reports indicated that the future model will be based on the Audi Q5, and spy photos captured a prototype during Porsche testing earlier this year. This step is logical, as the brand is slowing its transition to electric vehicles as part of a product line adjustment that involves “additional models with internal combustion engines and plug-in hybrid powertrains.”

Brekner noted: “Starting in 2028, a more balanced powertrain offering will further strengthen our market position and contribute to stable long-term growth.”

Model Lineup Updates

These efforts will be supported by internal combustion engine versions of the updated 718 model, as well as the next Macan, which is apparently called the “B-SUV.” Furthermore, the flagship Porsche SUV has abandoned electric propulsion and will instead offer gasoline and plug-in hybrid variants.

As for the 718 models, the current Boxster and Cayman are rapidly approaching the end of their life cycle. Production will end at the end of this month, and Brekner reported that “we are producing the final cars these days.” However, the manufacturer will still have a small stock of models on hand to bridge the gap until the new-generation sports car appears.

Financial Results and Challenges

The financial results were unsatisfactory, despite record deliveries in the United States. In the first nine months of the year, Porsche’s operating profit fell from over 4 billion euros to just 40 million euros.

The company explained the sharp decline by a number of factors, including its product line adjustment strategy, challenging market conditions in China, and “one-time effects” related to battery activities. Tariffs also played a role, and they appear set to cost the company around 700 million euros this year alone.

Stabilization Measures

To offset the impact of tariffs, Porsche plans a “further strengthening” of its pricing position during 2025 and 2026. The company has also raised prices to keep margins at an “acceptable level.”

Despite the dismal figures, Porsche noted that net cash flow from the automotive business increased from 1.24 billion to 1.34 billion euros. According to the company, this “demonstrates the resilience of business operations and shows that Porsche functions stably even under difficult conditions.”

Overview of Porsche’s Third Quarter Results

These financial results occur against the backdrop of global changes in the automotive industry, where traditional manufacturers are forced to balance investments in electrification with maintaining profitable internal combustion engine models. The sharp decline in Porsche’s profitability demonstrates how painful such transitions can be, especially when combined with geopolitical factors such as trade tariffs. A positive signal remains the growth in net cash flow, indicating the company’s ability to maintain operational efficiency even during periods of structural change.