by Brisa ranks sixth in tire sales in Europe. It is the largest and most renowned tire manufacturer in Turkey. Brisa’s advantage is the good combination of price and quality, which allows it to successfully compete with well-known global brands. Confirmation of the high quality level of Turkish products is the presence of ISO 9000:2001, ISO 14001, ISO/TS 16949:2002, and TÜV SÜD certificates. Thanks to this, Brisa’s products are admitted to the markets of 30 countries worldwide.
Brisa specializes in producing tires with an increased level of durability, which are perfect for the most extreme conditions. This is evidenced by undergone tests and reviews from real buyers. One of the keys to success is collaboration with Bridgestone – one of the industry’s leaders. Several fundamentally new solutions were developed during the joint work with Brisa, which are already used in tire production. In 2019, Brisa expanded its production capacities.
Previously, the products were manufactured at one plant located in a suburb of Istanbul. Now, Brisa tires are also produced at another facility known as a “smart factory”.
Smart Factory: Investment in Quality en
The new production facility cost the company 300 million dollars. This is an investment intended to pay off within the next few years. The fact is that the “smart” factory uses technologies that significantly improve the final product’s quality.
Undoubtedly, this will increase customer interest in Lassa tires. 
The plant was built in two years. It has great potential. Annually, 4.2 million tires will come off the conveyor belt. The “feature” of the factory is complete process automation, eliminating the risk of human error.
Tires are assembled by a cyber-platform. The process of analyzing product quality is also automated. However, the main feature is the automatic movement of tires. This means they do not touch the ground during production. Consequently, the risk of manufacturing defects is eliminated.
A person’s task is just to control the process. They intervene only when something goes wrong. All other tasks are taken over by automation. A truly “smart” factory!
Lassa Driveways Sport: One of the Best Solutions for Summer en
The prefix “Sport” in the name is there for a reason.
They are designed for high-speed enthusiasts. Lassa Driveways Sport – summer tires which are perfect for driving on dry and wet roads. 
The tires are intended for use on mid-range and premium-class vehicles. They have successfully passed tests by TÜV SÜD. A positive test result allowed Lassa Driveways Sport to be considered premium-class tires.
The manufacturer focused on safety. The tires ensure the vehicle’s stability even during sharp turns on wet surfaces. To achieve this effect, the manufacturer equipped the tires with longitudinal grooves that divert water. Additionally, the tires provide an instantaneous reaction of the car to the steering wheel’s turn. Such features of Lassa Driveways Sport allow the driver to be in control on the road.
Lassa Driveways Sport is equipped with durable side blocks. They increase the contact area with the road surface, making the vehicle more stable. Moreover, Lassa Driveways Sport – sturdy, resilient tires: they are resistant to cuts and punctures. Lassa Driveways Sport – an example of an excellent combination of technical characteristics and cost. The buyer receives a sample of true Turkish quality.
Lassa Competus H/P2: A Versatile Summer Tire for City and Country Roads en
Competus H/P2 – summer tires with increased durability, protected from abrasion and impacts. Designed for city driving but also perform well on country roads. One of the features of Competus H/P2 tires is a high traction index. This is achieved through the use of a symmetrical tread that does not have directional sides. The tires are highly sensitive to steering turns, thanks to the central rib characteristic of the Competus line.
The creators achieved greater softness that promotes a comfortable ride over bumps. To achieve good performance, a new formation of silica was used. Less friction is created during movement, increasing the tires’ lifespan. Competus H/P2 features optimized rubber blocks. They reduce the risk of skidding, keeping the car stable even during sharp steering turns.
Over time, this effect does not diminish due to the sipes on the tread. The skid-protection works until the tires’ operational life expires. Another feature of these tires is a good price-quality combination. Competus H/P2 is often chosen by owners of mid-range and premium-class vehicles. Numerous product advantages have contributed to the growth of the Lassa brand’s popularity in Europe.
Ukraine is no exception. Domestic car enthusiasts actively use the Turkish trademark’s tires and have come to appreciate the benefits of already road-tested models:
Impetus Revo, Greenways, Driveways, the off-road model Competus A/T2, and the series for light commercial vehicles – Transway and Transway 2. 
You can purchase the tires from Lassa’s official representative in Ukraine, “Ascania Auto”. For more details, visit the website: ascania-shina.com
