by Exclusive Watch from Singer Reimagined
The new Singer Reimagined DualTrack watch features a 43-millimeter stainless steel case and colorful accents. Its key feature is the ability to display two different time zones thanks to a complex dial with a 24-hour disk that rotates continuously.
Singer, known for its meticulously modified Porsche 911s, has long waiting lists, and its cars on the secondary market can cost millions of dollars. However, the founder of Singer Vehicle Design, Rob Dickinson, also created the luxury watchmaker Singer Reimagined in Geneva, Switzerland.
Technical Features and Design
The DualTrack watch is a complex chronograph with a velvety-black dial, a gold central circle, and a second time zone disk made of anodized and sandblasted aluminum. Available colors are Meridian Green and Horizon Red. The design, unlike many automotive watches, is restrained and refined, echoing the brand’s philosophy in automobile manufacturing.
The new watch is a complex chronograph that can display two time zones thanks to an intriguing dial with a 24-hour disk that rotates continuously.
Movement Complexity and Cost
The main technical complexity of the watch is visible from the back, where all the components are located, including four barrels. The movement has a six-day power reserve, and the four-barrel construction is designed to minimize amplitude drop and maintain chronometric performance.
Although the watch is significantly more accessible than Singer cars, its price is still very high. The cost starts from 22,500 Swiss Francs, excluding VAT and local taxes.
This release highlights how brands specializing in exclusive cars are expanding their boundaries into adjacent luxury goods industries. The DualTrack watch is not just an accessory, but an extension of the Singer philosophy, where mechanical perfection, attention to detail, and limited availability come first. Similar collaborations or parallel projects often become a way for brand enthusiasts to become part of the world of high craftsmanship, even if the car remains an unattainable dream. It also demonstrates how engineering and design from the automotive sphere can find elegant embodiment in devices as compact and complex as a mechanical watch.
