by Suzuki Brand Update
The Suzuki company has introduced the first redesign of its logo in twenty years. The new emblem has a flat appearance without chrome plating, which corresponds to modern trends. The updated sign retains the characteristic silhouette of the letter “S,” which has remained virtually unchanged since 1958, but now features a smooth surface with thin contours.
Modern Branding Challenges
In the era of smartphones and social media, brands are increasingly abandoning three-dimensional 3D logos in favor of simplified two-dimensional versions. Design specialists explain that such logos look better on mobile device screens, where the main interaction with customers takes place.
However, critics believe that simplifying symbols deprives them of the depth and physical presence they had in the real world. Suzuki has become the latest manufacturer to join this trend – similar changes were previously made by Volkswagen, Audi, Nissan, Mazda, BMW, and many other automakers.
Presentation and Implementation
The company confirmed that the updated logo is part of a larger brand refresh under the slogan “By Your Side.” The new emblem will be seen for the first time on concept cars presented at the Japan Mobility Show 2025 on October 30th.
The new logo will be gradually implemented across Suzuki’s global lineup. Since the proportions of the emblem remain unchanged, it can be easily installed on the radiator grilles and rear doors of existing models without waiting for a cycle update. The newest model in Suzuki’s portfolio is the Victoris SUV, introduced for the Indian market.
Suzuki President and CEO Toshihiro Suzuki explained the brand’s motivation for the update: “The new emblem embodies Suzuki’s commitment to ‘put ourselves in the customer’s place to create valuable products,’ which has always been a key value, as well as our determination to take on new challenges in the future era. Under the corporate slogan ‘By Your Side,’ we will continue to provide infrastructure mobility, closely linked to daily life, moving forward together with our customers and contributing to the realization of a sustainable future.”
The transition to flat logos has become a global phenomenon in the automotive industry, reflecting a shift in how brands are perceived by society. This trend demonstrates how digital technology is influencing even such traditional aspects as corporate symbolism. For Suzuki, which has a rich history, this update symbolizes a readiness to adapt to new conditions while preserving its identity. It is important to note that the logo change is accompanied by an update to the entire line of vehicles, indicating a comprehensive approach to brand modernization.
