by Tesla’s new approach to solving sales problems
Electric vehicle manufacturer Tesla has faced a surplus of cars that have accumulated in parking lots across the United States. After the cancellation of the federal tax incentive for electric cars, sales have significantly slowed down. To stimulate movement, the company decided to offer rental of its own cars directly to customers, starting with two locations in California, with plans for expansion.
Rental terms and limitations
Tesla confirmed that its stores in San Diego and Costa Mesa now offer the entire model lineup for rent. The service cost starts from $60 per day for a Model 3 or Model Y, while the Cybertruck is available for $75, and premium Model S and Model X for $90. However, there are strict conditions: the minimum rental period is three days, the maximum is seven days, and it is prohibited to leave the state. An additional fee of $30 is charged if the car is returned with a battery charge of less than 50%.
Offer details and incentives for buyers
Only premium trim cars are available for rent, without base, Performance or Plaid versions. The question of whether insurance is included in the stated rates remains open, which could lead to additional costs for renters. The company hopes that the availability of short-term rentals will encourage customers to make a purchase, offering them a $250 credit when placing an order within seven days after returning the car.
This strategy could become a temporary solution for the company facing challenges in the market. Increasing competition and changes in tax regulations are forcing Tesla to experiment with new approaches to attracting customers. Similar initiatives could also help increase awareness of electric vehicles among potential buyers who previously did not consider them as an option.
