by New Car Prices Are Rising, But Slowly
The average price of a new car reached $48,883 in May, which is 0.5% higher than in April. Despite expectations of a sharp price increase due to tariffs, the changes have been minor so far. However, the situation remains unstable due to constant changes in US customs duty policy.
Data from Cox Automotive shows that some brands are raising prices, while others are keeping them at the same level. Certain manufacturers are abandoning discounts and introducing additional fees, which affects the overall industry indicator.
Car Inventories Are Shrinking
In early June, the number of new cars in inventory fell to 2.47 million units, which is 0.6% less than at the beginning of May. The average delivery time increased to 70 days.
Brands with the largest inventories: Jaguar (over 120 days), Audi (126 days), Land Rover (114 days). The fewest cars in inventory are at Toyota (29 days) and Lexus (30 days).
Meanwhile, manufacturers such as Honda and BMW also maintain relatively low inventory levels—45 and 59 days, respectively.
The market continues to adapt to uncertainty, and it is still unclear how long this trend will last. Some experts believe that the first significant price changes may occur in the fall, when manufacturers assess the real demand. At the same time, certain brands, such as Jaguar and Audi, are already facing an inventory surplus, which may force them to reconsider their marketing strategies.
