by Czinger Focuses on Perfecting the 21C
American manufacturer Czinger, known as a supplier of components for Bugatti and other premium brands, has abandoned the development of the Hyper GT and a powerful SUV. Instead, the company will focus on perfecting its flagship hypercar, the 21C. While this decision may disappoint fans who were expecting a competitor to the Koenigsegg Gemera or Lamborghini Urus, it is a logical step for a small manufacturer.
Czinger initially announced concepts for the Hyper GT and an SUV with a 2.88-liter twin-turbocharged V8 engine, but new head George Biggs confirmed the cancellation of these projects. He noted that following market trends can be risky for a small brand.
“If you want to follow trends, for example, the demand for SUVs, it can be difficult in the long term,” Biggs said.
Why Do Small Brands Avoid SUVs?
Unlike Ferrari or Lamborghini, manufacturers like Pagani, Rimac, or Bugatti are in no rush to release an SUV. Koenigsegg is an exception with the Gemera, but even they are focused on their core models. Czinger plans to develop the 21C, possibly adding new versions, including variants with conventional seats instead of the aviation-style design.
The company believes that success in the hypercar segment depends on a clear philosophy and quality, not on expanding the model range. Therefore, further refinement of the 21C is expected in the coming years, and it may remain in production until 2035 and beyond.
This decision underscores that for niche brands, it is important to maintain uniqueness rather than try to compete with automotive industry giants on their turf. Czinger is betting on exclusivity and technological innovation, which may prove to be the right path for long-term success.
